i can definitely say this is NOT p2w game! i am loving it! but i would say only play if you are really a star wars fan. the best part of this mmo is the story and pve. pvp is fun but not really as good as other mmo's.
the story for each character in this game though is amazing. i am going to max level on every character class just for the story. that alone will be 1000 hours of gameplay easily. well worth it.